Brand It Yourself: The Fast, Focused Way to Marketplace

Format: Print Length

Language: English

Format: PDF / Kindle / ePub

Size: 11.64 MB

Downloadable formats: PDF

So called commodities do not have to remain commodities. e.g., salt is packaged in distinctive container, oranges are stamped with growers cane and fresh food products such as chicken, turkey are increasingly being sold under strongly advertised brand name. Another way to locate and identify potential clients is through networking. Kotler suggested that a product should be viewed on three levels. Businesses that sell to consumers (B2C) rely more on brand and high-volume direct outreach efforts.

Pages: 236

Publisher: Portfolio (November 16, 2006)

ISBN: B001NSUL0M

Close liaison with the field force to assess the response to and suitability of current promotional material and to ensure that the printed promotional material is being used optimally. Design market research projects to assess customer attitudes to the current product range and new product introductions. Either conduct this research with in-house staff or manage an outside agency ie initial identification of suitable partner, definition of responsibilities, communication plan, divisions of responsibility, milestones, contract with company, review transcripts and reports, and recommend action plans from the research click for free. It is used when it is not possible to sell through agents directly to business users. 3) Distribution of Services:The intangible nature of services creates special distribution requirements ref.: click online. One other important consideration though, how often do you see really big deals? If it’s 5 or 10 times a year, then statistics are on your side. If it’s only once a year, or once a lifetime, then this may not be your best decision The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands. A label may be the part of package, or it may be a tag attached to product. Obviously there is close relationship among labeling, packaging and branding. Types of labels (1) A brand label: Is simply the brand alone applied to the product or package. (2) read pdf.
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