Companies and Their Brands

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 9.25 MB

Downloadable formats: PDF

More about each role below, but as you can see, these are extremely different jobs. Commercialization is part of a larger feedback loop for a product, as the ultimate introduction of the product into the market may require adjustments to the process. However, studies suggest that IMC is viewed by a vast majority of marketing executives as having the greatest potential impact on their company's marketing strategies, more so than the economy, pricing, and globalization.

Pages: 2

Publisher: Gale; 32 edition (May 11, 2009)

ISBN: 1414434073

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