Complexity Management: Optimizing Product Architecture of

Format: Paperback

Language: English

Format: PDF / Kindle / ePub

Size: 9.96 MB

Downloadable formats: PDF

This trend-identification portion of the marketing process allows an organization to become proactive rather than reactive. This information has helped Tesco tailor merchandise to local tastes and customize offerings at the individual level across a variety of store formats—from sprawling hypermarts to neighborhood shops. Product Management’s reporting structure corresponds to the results the company can expect from Product Management.

Pages: 248

Publisher: Deutscher Universitätsverlag; 2007 edition (September 1, 2007)

ISBN: 3835008668

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