Great Ikea!: A Brand for All the People (Great Brand Stories

Format: Paperback

Language: English

Format: PDF / Kindle / ePub

Size: 7.31 MB

Downloadable formats: PDF

Decisions also need to be made regarding a perfectly fitting brand name, functionality, styling, add on's, apps, privileges, information, quality, safety, packaging, warranty, accessories, repairs, service, and support. For those cynics out there, you may see this (perhaps, It was only a matter of time. A fundamental requirement is a sound quality policy, supported by plans and facilities to implement it Leaders must take responsibility for preparing, reviewing and monitoring the policy, plus take part in regular improvements of it and ensure it is understood at all levels of the organization.

Pages: 192

Publisher: Cyan Communications (September 28, 2005)

ISBN: 1904879209

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