Profitable Product Management: Powerful Techniques for

Format: Paperback

Language: English

Format: PDF / Kindle / ePub

Size: 11.57 MB

Downloadable formats: PDF

For more information please visit, http://www.bauer.uh.edu/sei/mba/ This is an excellent program for: Students who have careers in selling and would like to be more successful. Second, quality is viewed as an inherent characteristic of goods, rather than as something ascribed to them. This was not always true: until the late nineteenth century, durable goods were primarily possessions of the poor, for only wealthy individuals could afford delicate products that required frequent replacement or repair. 15 The result was a long-standing association between durability and inferior quality, a view that changed only with the mass production of luxury items made possible by the Industrial Revolution.

Pages: 304

Publisher: Butterworth-Heinemann (July 6, 1995)

ISBN: 0750618884

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