Successful Product Management (Sales & Marketing Series)

Format: Paperback

Language: English

Format: PDF / Kindle / ePub

Size: 10.55 MB

Downloadable formats: PDF

Determine the costs, and the revenues–the profits. Instead, a segmentation strategy can be followed, with a few dimensions singled out for special attention. The company's product lines include footwear, clothing and equipment. With people like you in mind, firms such as Nike, VSA, and Microsoft have designed products, set prices, created advertisement and chosen the best methods of marketing their product available to customers. They tend to think that both are the same since they deal with a specific product being marketed and hence managed from incubation to sales.

Pages: 150

Publisher: Kogan Page; 2nd edition (July 28, 1998)

ISBN: 0749427027

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