Branding and Promotion Communication Strategy

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 7.40 MB

Downloadable formats: PDF

There are several reasons why firms would consider adding to the number of product lines (breadth) and/or to the number of variants (depth) within a product mix. For folks who are not there yet, these may sound like platitudes or empty words. Catalysts such as social media, real-time access to information and mobile devices are redefining what they expect. Who are likely to buy the product has also to be determined during concept testing phase. Most professionals augment their workshop experience with industry standard Certified Product Manager (CPM) certification from AIPMM We do conduct AIPMM Certification Test Preparation workshops which help professionals prepare for the certifications.

Pages: 250

Publisher: South-Western College Pub; 1 edition (January 1, 2008)

ISBN: 032432104X

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