Even if you have the most innovative product that can change the world, it will be no use if you can’t market it. However, many companies simply refer to a generalist role as the 'Product Manager'. Lives Peter Drucker’s customer focus and Tom Peters’ bias for action. Developed strategic plans for manufacturing facility footprints. Networking is easier but, alas, everyone’s network is bigger than before. Importation of South African lobsters had for some years been exclusively handled by the South African Seafood Association and Interbras had been impressed by their success in promoting a quality image and obtaining a premium price for their product Consequently, Brazilian Seafood Marketing Associates (Brasmar) was formed.

Coles and Beharrell12 give emphasis to the importance of packaging when they state that: “It is the package that communicates more to the consumer than the actual product, at the point of purchase where the consumer decides.” Whilst this comment was made in the context of consumer food products, it also has validity with respect to agricultural inputs download for free. Product Marketing also focuses on understanding the market and market needs, but with an emphasis on understanding the buyer of the company’s products and services click pdf. To this end, product managers and customer-focused departments report to a chief customer officer instead of a CMO, and support the strategies of customer or segment managers. Chief customer officers are increasingly common in companies worldwide—there are more than 300 today, up from 30 in 2003. Companies as diverse as Chrysler, Hershey’s, Oracle, Samsung, Sears, United Airlines, Sun Microsystems, and Wachovia now have CCOs , cited: home-investments.com. Kenya's Tusker beer carries a connotative brand name which suggests that the product has some of the characteristics of the elephants, e.g. strength, nobility, imposing and on nature. It remains the case, however, that no matter how good a product's brand name, it will not compensate for inadequacies in that product, but an unimaginative or inappropriate brand name can adversely affect the prospects of a good product , source: click book.

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