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This chapter features an interview with Dr. Mihaly Csikszentmihalyi, the author of Flow and the man who coined the phrase , e.g. read for free. An application that is difficult to use won’t be used. It won’t matter how technically superior your software is or what functionality it provides, if your users don’t like it they simply won’t use it Engineering Psychology and Cognitive Ergonomics. Applications and Services: 10th International. RSA (now part of EMC): Computer security. Usability study. “Hal conducted a usability study on my products http://nisisolutions.com/lib/enterprise-information-systems-13-th-international-conference-iceis-2011-beijing-china-june. Utility and usability are similar in that they are both critical in producing a quality product; the product needs to be operated easily and intuitively (usability) to accomplish the given task (utility) (Nielsen 2003). There are however subtle differences; utility is solely concerned with usefulness; however usability includes not only utility, but also efficiency, safety, memorability, learnability and satisfaction (Nielsen 2003) , source: home-investments.com. Findable – is it easy to find when conducting a web search for relevant terms (or app store search)? Is it easy to navigate, find what you need on the site? Credible – is the call-to-action compelling? Accessible – is the site easy to use by people with disabilities; such as visually impaired person using a screen reader. Valuable – will users pay, trade personal data, accept advertising in return for use http://home-investments.com/library/active-media-technology-9-th-international-conference-amt-2013-maebashi-japan-october-29-31?

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