IMC: Using Advertising and Promotion to Build Brands

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 6.30 MB

Downloadable formats: PDF

Figure 2 gives a more complete view of the customer life cycle Even this model is overly simplified compared to what one might see in a sales textbook, but it is sufficient for our purposes. District Court for the Eastern District of Virginia, in Alexandria, Civil Action No. 96-1114-A The defendants in this case agreed to a "Stipulated Order For Permanent Injunction And Final Relief" ("consent decree") on November 17, 1998.

Pages: 704

Publisher: McGraw-Hill Publishing Co. (October 2001)

ISBN: 0071123822

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