Innovation Management and New Product Development [4th

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Marketing Management, 14th Edition, Philip Kotler - Book Information, Review, Concept and Chapter Summaries Marketing Insight and Marketing Memo Boxes. It is not uncommon for a national advertiser to spend in the millions of dollars for one 30-second commercial to be produced. In one project, he uses the CPU market to study how imperfectly competitive firms make product line decisions and the relationship between these decisions and industry innovation.

Pages: 0

Publisher: Prentice,2008 4TH EDITION

ISBN: B00DU82DFE

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