Product Lifecycle Management: 21st Century Paradigm for

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 5.76 MB

Downloadable formats: PDF

Employers are likely to look for someone with a good background in a related line of work. As a matter of fact, you'll probably slap your forehead and groan. 1. How does marketing contribute to the discovery and development phases? And there are indeed precise implications for every piece of data you will include. Incorporating the holistic view of marketing, the four Ps of the marketing mix can be updated to ________. Kotler, Philip and Neil Kotler. 1999. "Political Marketing - Generating Effective Candidates, Campaigns, and Causes."

Pages: 562

Publisher: Springer; 2nd ed. 2011 edition (August 19, 2011)

ISBN: 0857295454

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