User experience research and design allows us to understand your users needs and translate those needs into a quality user-centered digital product. Many of my colleagues and I felt that look and feel represented only the tip of the iceberg. The Web proves that this is not true.” “Fortune 1000 companies each spend an average of $2 million per year on site redesigns, without knowing if the redesign made the site easier to use.” “To design is much more than simply assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse.” “Only 10 percent of the current Fortune 500 companies will survive the next 10 years.

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