Blue Ocean Strategy: How To Create Uncontested Market Space

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Another benefit publicity offers is that it is free, not considering the great amount of effort it can require to get out-bound publicity noticed and picked up by media sources. Rebecca Kalogeris, Pragmatic Marketing’s VP of Marketing, and I recorded a fun podcast on how to think like a pricing professional when planning your own career. Ensure that product managers, service managers, category managers, and brand managers have access to the functions so that they can manage product marketing activities.

Pages: 0

Publisher: Harvard Business School Press

ISBN: B001JZUTTM

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