Complete Idiot's Guide to Brand Management

Format: Paperback

Language: English

Format: PDF / Kindle / ePub

Size: 12.25 MB

Downloadable formats: PDF

Marketing launches a brand once all the data and evidence required for optimal commercial differentiation has been gathered. For new products, the pricing objective often is either to maximize profit margin or to maximize quantity (market share). Groups of products can carry an identical or family brand. Similarly they can pay more attention to selling and promotion. They engage in comprehensive planning and operate well-defined communication channels.

Pages: 352

Publisher: Alpha (December 8, 2000)

ISBN: 0028639928

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