Branding in China

Format: Paperback

Language: English

Format: PDF / Kindle / ePub

Size: 10.65 MB

Downloadable formats: PDF

They will lose their luster sooner rather than later, and they may not play well in some demographics at all. Throughout this text, the Marketing Insight and Marketing Memo boxes provide in-depth conceptual and practical commentary. However, without clearly defined roles on the field and in the product team, responsibilities become unclear and progress stalls. Statutory labeling requirements: Labeling has received its share of criticism.

Pages: 400

Publisher: China Knowledge Press Pte Ltd (April 2007)

ISBN: 9814163058

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