The Customer Revolution

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 9.85 MB

Downloadable formats: PDF

Other marketing, sales, and business activities are best managed by someone else. E) It occurs when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties. Other examples of Marketing Plans will be distributed in class. Garvin has had consulting and executive education experience with major U. The author shows how the "best" marketing mix can be found under the conditions of limited information. Direct marketing has become an important part of many marketing communication programs for three reasons.

Pages: 416

Publisher: Crown Business; 1 edition (March 2001)

ISBN: 0609607723

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