New Product Development

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 11.86 MB

Downloadable formats: PDF

Set a series of emails for your contact lists. A strong marketing plan should motivate your employees, lead your company down a clear path to success, and detail the specifics of how to implement those marketing strategies. [31] A strong, coherent marketing plan should do each of the following: assess your company or client's current situation (in terms of finances, resources, opportunities, threats, strengths, and weaknesses) lay out your business mission/vision, your business objectives, your marketing objectives, and a description of your target market/customers outline your benchmarks and measurement process (including factors that will determine success, performance indicators/criteria, and desired technology solutions) [32] Coordinate marketing policies.

Pages: 454

Publisher: McGraw-Hill/Contemporary; 2nd edition (January 1994)

ISBN: 0844233528

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