Brand Storm A Tale of Passion, Betrayal and Revenge

Format: Paperback

Language: English

Format: PDF / Kindle / ePub

Size: 8.48 MB

Downloadable formats: PDF

Marketing is a big concept, which entails many activities. Quality was the most mentioned basis for a strong differential advantage. Channels that no longer are profitable are phased out. With developing economies and populations, this region has strong long-term potential, and the company is building an exciting family of beverage brands in addition to expanding the popularity of our core brands, led by Coca-Cola.

Pages: 200

Publisher: Financial Times/Prentice Hall; 1st edition (February 15, 2001)

ISBN: 0273650955

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