Levy has been with Herbalife for more than 20 years and has held a number of senior roles within the company. How much are the intended customers willing to pay? Included is detailed information for performing an analysis of the customer, the company, the competition, and the industry as a whole. The next time Sales wanted to discount, the Product Team had some data to show that perhaps discounting wasn’t the right strategy. Cumulative discounts are based on the total volume purchased over a period of time. 4) Trade or functional discounts:Trade or functional are offered by manufacturers to trade channel members who performed certain functions such as selling, storing and record keeping. 5) Promotional discounts:These are payments or price reduction to reward dealers for participating in advertising and sale support programs. 6) Seasonal discounts:A seasonal discount is a price reduction to buyers who buy products or services out of seasons. 7) Trade-in-allowances:These are price reduction granted in a sold item when buying a new one.

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