Customer Centered Products: Creating Successful Products

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 8.37 MB

Downloadable formats: PDF

The proposal that marketing is relevant to all organizations having customer groups was advanced in the January, 1969 issue of this journal. Since consumers have broadly adopted mobile banking, financial institutions like those in the clearXchange network could create a “tremendous advantage” by solidifying P2P capabilities within their existing applications, said David Kerstein, president and founder of Peak Performance Consulting Group. “Providing this option I think does give banks an advantage over non-bank options,” he said in an interview.

Pages: 271

Publisher: AMACOM/American Management Association; 1st edition (September 11, 2000)

ISBN: B001O0EHQI

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