Framework for Marketing Management (5th Edition)

Format: Paperback

Language: English

Format: PDF / Kindle / ePub

Size: 13.12 MB

Downloadable formats: PDF

Cross-selling can be effective if bankers put the right metrics in place, change behavior of sales staff, align incentives, re-focus on customer needs and eliminate policies that get in the way. Consistently developed successful programs within strict deadlines and budgets. * Negotiated with visual and merchant teams for appropriate space and shop enhancements to improve flow and increase sales. * Synthesized sales information; collaborated with store planning and account executives to provide ROI analysis to key internal partners to determine viability of marketing, advertising and visual programs. * Trained merchandise coordinators and sales associates to implement merchandising and visual strategies to support company-wide, on-floor programs. * Worked with store planning teams to create floor plans consistent with product assortments and key initiatives. * Coached and directly managed Retail Marketing Specialist to ensure accurate budget management, daily operations and prompt resolution of issues.

Pages: 360

Publisher: Pearson; 5 edition (March 3, 2011)

ISBN: 0132539306

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