Markets of One: Creating Customer-Unique Value through Mass

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 11.30 MB

Downloadable formats: PDF

They work with the finance department to prepare a budget and cost estimates for the campaign. Most companies do a first round of 3-4 interviews, but each interview is similar in structure and focus. Producer’s Strategies: Producer’s most deciding whether to brand their products and whether to sell any or all of their output under middlemen’s brands. (1). marketing entire output under producer’s own brands: Companies that rely strictly on their own brands usually are very large, well-financed and well-managed.

Pages: 240

Publisher: Harvard Business Review Press (February 2000)

ISBN: 1578512387

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