Decisions related to the selection and utilization of materials used in the product creation process. Your product managers should be adding value, even to you as a programmer ???? Then your company has the wrong people in the product manager role. There are four levels of packaging: The protective function of packaging: Packaging provides physical protection for the product. If the breakage is in our positioning or pricing or competitive response, these things have nothing to do with Sales, but could have a huge impact our Sales ability to sell.

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