Develop & Market Your Creative Ideas (PSI Successful

Format: Paperback

Language: English

Format: PDF / Kindle / ePub

Size: 12.14 MB

Downloadable formats: PDF

Focus your efforts on positioning or ultimately you will need to re-position your product (changing and/or improving your product's identity or brand). This may be the most important question for your business and marketing campaigns. Coke’s advertising has primarily focused on the product’s ability to quench thirst. Some smaller organizations may outsource their new product development to a design team. Define Marketing strategy, product positioning, value proposition, target audience and build a brand identity for our games Create and manage player retention, re-engagement and re-acquisition programs post-launch At least 3+ years of relevant experience in marketing, preferably in a video games industry, e-commerce, consumer live service, top entertainment brands or IP's.

Pages: 188

Publisher: Oasis; 2nd edition (February 25, 1996)

ISBN: 1555713831

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