The Mirage of Global Markets: How Globalizing Companies Can

Format: Paperback

Language: English

Format: PDF / Kindle / ePub

Size: 6.84 MB

Downloadable formats: PDF

The development of marketing is represented in a framework of concepts: bartering or the face-to-face exchange of goods; selling where the exchange includes money; marketing that promotes economic transactions; and "furthering" where marketing extends into intangible areas that are relevant to nonbusiness organizations. They’re not trying to create new or better products; they just want to produce more volume at a lower cost. From big box retailers to pharmaceutical companies, we’ve helped our clients drive revenue and enhance brand performance.

Pages: 256

Publisher: FT Press; 1 edition (August 10, 2003)

ISBN: 013047066X

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