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Companies wouldn't know how to adapt products that meet consumers' preferences without marketing managers. They have many duties and responsibilities, including managing and overseeing product, pricing and distribution strategies, and participating in trade shows and public relations activities. If you are both analytical and creative and can make sound business decisions, you have some of the necessary skills to perform the duties of a marketing manager http://www.utv5150.com/lib/the-inventors-bible-inventors-bible-how-to-market-license-your-brilliant-ideas. Technology – There’s no point defining what to build if you don’t know how it will get built ref.: http://webdesignpenticton.com/library/brand-aesthetics. In a similar manner, some brands often start in a narrow niche—either nationally or regionally—and may eventually work their way up to a more inclusive national brand. For example, Mars was originally a small brand that focused on liquor filled chocolate candy. Store, or private label brands are, as the name suggests, brands that are owned by retail store chains or consortia thereof. (For example, Vons and Safeway have the same corporate parent and both carry the “Select” brand) http://internationalrelo.net/ebooks/global-brand-integrity-management-how-to-protect-your-product-in-todays-competitive-environment.

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