The product life cycle is tied to the phenomenon of diffusion of innovation. Loss and extremeness aversion: studying the influence of temporal distance, Mei-Ching Huang, National Taichung University of Science and Technology; Pei-Hsun Wu, National Taichung University of Science and Technology; Chia-Hsun Lin, National Taichung University of Science and Technology; Yu-Wen Chen, National Taichung University of Science and Technology. Phasing-out a product at this time is fairly easy and this strategy will cut future losses.

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