How to Kill a Unicorn: How the World's Hottest Innovation

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 14.85 MB

Downloadable formats: PDF

Companies often expand their offerings by adding to existing product lines, because consumers are more likely to purchase products from brands with which they are already familiar. Marketing managers use a wide range of marketing techniques and concepts and think creatively, devising new ways of communicating with established and potential customers. Thus the formula for determination of price, 30, 0000+90,000+20,000 = -------------------------------------------------400 This cost plus pricing approach ensure that desired profit level will be achieved however, it relies on forecasts which can be dangerous because costs often change rapidly.

Pages: 304

Publisher: Crown Business (October 7, 2014)

ISBN: 0804138737

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