The Management Consultant: Mastering the Art of Consultancy

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Language: English

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Also, ROI can be calculated based on real-time details of opportunities from a campaign and the overall expenditure. Learn how to think like a "guerrilla marketer" -- someone who has a clear task but no (or limited) budget. In the Framework for Basic Marketing and Promotions Plan, write a description of each of your target markets. Senior Buyer review: "A great work environment!. Professor Kotler has consulted for such companies as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck and others in the areas of marketing strategy and planning, marketing organization and international marketing.

Pages: 320

Publisher: Financial Times/ Prentice Hall; 1 edition (September 7, 2012)

ISBN: B00ABHBAHO

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