The Pirate Inside: Building a Challenger Brand Culture

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 13.71 MB

Downloadable formats: PDF

In the marketing research, information related to long-term activities of competitors is also to be collected understood. B) a company should focus exclusively on achieving high production efficiency, low costs, and mass distribution to facilitate the broadest possible access to the company's products C) marketing is the process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others Each of the following is true about the Internet's impact on the way business is conducted today, EXCEPT one.

Pages: 350

Publisher: Wiley; 1 edition (August 13, 2004)

ISBN: 0470860820

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